Mydin Business Profile - 1434 Words

Mydin Business Profile Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers. Mydin Target Market and Product lines The company supplying several range of goods to the lower and middle income†¦show more content†¦There was a health, beauty and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes. Public relations There was a CSR shopping programme at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R.Apparavoo lead the management of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was packed in a container. Apparavoo’s staff had cooked the porridge in several big pots before distributing to the customers. These charity events are to demonstrate innovativeness and maintain and improve the company image. Direct marketing Mydin hypermarket has a twitter account to post latest updates and let the customers to get to know what’s new in Mydin hypermarket. Place Mydin’s headquarter is in Jalan Masjid India, Kuala Lumpur .The locations of Mydin can be search in the website by category and by state. It may show the nearest locations. The customers may get to buy the groceries at the nearest outlets. Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will sendShow MoreRelatedRibena5705 Words   |  23 Pagesalways been there to answer our quarries.Thanks also to our friends and family for keep supporting us to did this report. 4 CONTENTS PARTICULARS PAGE ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · INTRODUCTION - Group‟s Objectives COMPANY’S PROFILE - Company‟s background - Company‟s competitors - Types of Consumer Buying Decision Consumer Involvement - Marketing Management Philosophies - Company‟s Corporate Social Responsibilities (CSR) PRODUCT CONCEPT - Company‟s Product - Type of consumerRead MoreTan Sri Syed Mokhtar Al Bukhary3717 Words   |  15 PagesMokhtar Al Bukhari help his father in breeding cow business but only to see the business go bankrupt due to foot and mouth disease. However, he took over the business and began to sell the meat. He went from town to town around Alor Setar to buy unsold meat. He then wrap the meat with ice and sell it back to Bumiputera businessmen and restaurants around Alor Setar. He was successful in the business. The success of his confidence to progress in the business world. Tan Sri Syed Mokhtar Al Bukhary PARTRead Moremarketing plan Essay4776 Words   |  20 PagesNonfinancial goals 1. To retain image as a leader in consumer goods 2. To be an innovative and effective consumer goods †¢ Financial goals 1. To develop and market at least $50 billion in cumulative sales of product that have an improved environmental profiles 2. To increase sales growth by introduce new product innovation to customer 3. To increase shareholder equity by 2% per year 5.0 PRODUCT-MARKET FOCUS 5.1 MARKETING AND PRODUCT OBJECTIVES Joy liquid dishwasher positioning