Business Proposal - 2485 Words

How to write business proposals that persuade clients and win contracts Your Proposal Must Persuade Business proposals are written for one reason - to win business. You win business when your proposals persuade clients that your solutions are better than your competitors. So, as you start to write your proposal, bear in mind that your main objective is to persuade the reader to buy your service. Persuasion takes four steps Your proposal will persuade the reader if you do four things: 1. Understand the clients need You get the readers attention by stating a specific need or problem they have and explain how you can solve this. Every client-centred proposals show that you understand their need. Show clients that you recognize†¦show more content†¦8. How to support or prove assertions? What evidence is required to persuade the client? 9. What are the main weaknesses in the proposal? Where could it fall down or be rejected it? 10. What assumptions are made in the proposal? 11. Does this proposal state that the client must take some action? Are the consequences of inaction explained? 12. What costs, in time and money, would result in this inaction? 13. Are there human resource issues involving coordinating large numbers of people and resources for the proposal? Prepare a Winning Strategy What every strategy must consider Every proposal must include an understanding of three things: • Their business needs • Your strengths • The competitors strengths and weaknesses The clients business needs Of the three elements in any strategy; this is the most important. If your get this step wrong, all your efforts will be in vain. Use the seven-step, client-centred approach mentioned earlier to identify the clients need or problem. Your companys business strengths To win proposals, you need to establish the difference between itself and the competition. To do this, head separate sheets of paper with the names of your products and services. Beneath each heading, list everything that makes you stand out in the marketplace, and that separates you from the competition. Try to identify uniqueness selling points about your business. The competitors strengths weaknesses Look atShow MoreRelatedBusiness Proposal1133 Words   |  5 PagesBusiness proposal A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own. In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. On the other hand, there are those that are like snipers, able to get the contract afterRead MoreFormal Research vs Business Proposal Essay778 Words   |  4 PagesFormal Research vs. Business Proposals Comparing and contrasting any business proposal can be a little confusing when there is little to no knowledge of what either of the proposal really stands for or mean. Every business has the opportunity for change or to seek change. These business environments are potential projects that intermingled with the start of a new product. Depending on the company or organization’s focus, will determine which proposal is best to provideRead MoreBusiness Proposal Sample1527 Words   |  7 Pages1. Executive summary This is a business proposal about our company. We have done the market research, so that we can show the true and fair information. Our company’s name is D-LIFE. The D-life, letter ‘D’ represents the meaning of DIY, dainty and diamond. 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