Tuesday, May 19, 2020

Mydin Business Profile - 1434 Words

Mydin Business Profile Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers. Mydin Target Market and Product lines The company supplying several range of goods to the lower and middle income†¦show more content†¦There was a health, beauty and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes. Public relations There was a CSR shopping programme at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R.Apparavoo lead the management of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was packed in a container. Apparavoo’s staff had cooked the porridge in several big pots before distributing to the customers. These charity events are to demonstrate innovativeness and maintain and improve the company image. Direct marketing Mydin hypermarket has a twitter account to post latest updates and let the customers to get to know what’s new in Mydin hypermarket. Place Mydin’s headquarter is in Jalan Masjid India, Kuala Lumpur .The locations of Mydin can be search in the website by category and by state. It may show the nearest locations. The customers may get to buy the groceries at the nearest outlets. Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will sendShow MoreRelatedRibena5705 Words   |  23 Pagesalways been there to answer our quarries.Thanks also to our friends and family for keep supporting us to did this report. 4 CONTENTS PARTICULARS PAGE ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · INTRODUCTION - Group‟s Objectives COMPANY’S PROFILE - Company‟s background - Company‟s competitors - Types of Consumer Buying Decision Consumer Involvement - Marketing Management Philosophies - Company‟s Corporate Social Responsibilities (CSR) PRODUCT CONCEPT - Company‟s Product - Type of consumerRead MoreTan Sri Syed Mokhtar Al Bukhary3717 Words   |  15 PagesMokhtar Al Bukhari help his father in breeding cow business but only to see the business go bankrupt due to foot and mouth disease. However, he took over the business and began to sell the meat. He went from town to town around Alor Setar to buy unsold meat. He then wrap the meat with ice and sell it back to Bumiputera businessmen and restaurants around Alor Setar. He was successful in the business. The success of his confidence to progress in the business world. Tan Sri Syed Mokhtar Al Bukhary PARTRead Moremarketing plan Essay4776 Words   |  20 PagesNonfinancial goals 1. To retain image as a leader in consumer goods 2. To be an innovative and effective consumer goods †¢ Financial goals 1. To develop and market at least $50 billion in cumulative sales of product that have an improved environmental profiles 2. To increase sales growth by introduce new product innovation to customer 3. To increase shareholder equity by 2% per year 5.0 PRODUCT-MARKET FOCUS 5.1 MARKETING AND PRODUCT OBJECTIVES Joy liquid dishwasher positioning

Business Proposal - 2485 Words

How to write business proposals that persuade clients and win contracts Your Proposal Must Persuade Business proposals are written for one reason - to win business. You win business when your proposals persuade clients that your solutions are better than your competitors. So, as you start to write your proposal, bear in mind that your main objective is to persuade the reader to buy your service. Persuasion takes four steps Your proposal will persuade the reader if you do four things: 1. Understand the clients need You get the readers attention by stating a specific need or problem they have and explain how you can solve this. Every client-centred proposals show that you understand their need. Show clients that you recognize†¦show more content†¦8. How to support or prove assertions? What evidence is required to persuade the client? 9. What are the main weaknesses in the proposal? Where could it fall down or be rejected it? 10. What assumptions are made in the proposal? 11. Does this proposal state that the client must take some action? Are the consequences of inaction explained? 12. What costs, in time and money, would result in this inaction? 13. Are there human resource issues involving coordinating large numbers of people and resources for the proposal? Prepare a Winning Strategy What every strategy must consider Every proposal must include an understanding of three things: • Their business needs • Your strengths • The competitors strengths and weaknesses The clients business needs Of the three elements in any strategy; this is the most important. If your get this step wrong, all your efforts will be in vain. Use the seven-step, client-centred approach mentioned earlier to identify the clients need or problem. Your companys business strengths To win proposals, you need to establish the difference between itself and the competition. To do this, head separate sheets of paper with the names of your products and services. Beneath each heading, list everything that makes you stand out in the marketplace, and that separates you from the competition. Try to identify uniqueness selling points about your business. The competitors strengths weaknesses Look atShow MoreRelatedBusiness Proposal1133 Words   |  5 PagesBusiness proposal A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own. In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. On the other hand, there are those that are like snipers, able to get the contract afterRead MoreFormal Research vs Business Proposal Essay778 Words   |  4 PagesFormal Research vs. Business Proposals Comparing and contrasting any business proposal can be a little confusing when there is little to no knowledge of what either of the proposal really stands for or mean. Every business has the opportunity for change or to seek change. These business environments are potential projects that intermingled with the start of a new product. Depending on the company or organization’s focus, will determine which proposal is best to provideRead MoreBusiness Proposal Sample1527 Words   |  7 Pages1. Executive summary This is a business proposal about our company. We have done the market research, so that we can show the true and fair information. Our company’s name is D-LIFE. The D-life, letter ‘D’ represents the meaning of DIY, dainty and diamond. It means that our products can help you DIY your life and make your life dainty and shining as if diamonds. Our company tends to sell some DIY-boxes, interesting and attractive DIY desks calendars and pasters for card cover. We regard the youngRead MoreDifferences Between Formal Research and Business Proposals1403 Words   |  6 PagesDifferences between â€Å"Formal Research† and â€Å"Business Proposals† There is a great difference between a formal research proposal and a business proposal. In fact these two types of proposals seem to be very similar but there are critical differences in the overall purpose, uses and goals. With such distinct differences for a writer it helps in understanding for writing the formal research proposal or business proposal more effectively. The general purpose of a proposal is the identify a particular need, explainRead More Business Proposal for Library at the Exton Campus of Delaware County Community College1294 Words   |  6 PagesBusiness Proposal for Library TABLE OF CONTENTS Background1 Current Environment.2 Proposed Environment...3 Diagram.4 Benefits.6 Business Requirements and Cost Analysis...8 Conclusion9 BACKGROUND I am proposing for a library to be put into the Exton campus of Delaware CountyRead MoreHome Depot Business Proposal2903 Words   |  12 PagesHome Depot Business Proposal Easter B. Fulton ECO 561 June 22, 2015 J. Carl Bowman Home Depot Service The Home Depot was founded in 1978 in Atlanta, Georgia as the first home retail store by Bernie Marcus and Arthur Blank (Home Depot, 2014). To give an extent of mixes to customers the Home Depot affiliation made key item examination. This helped clients who request to complete structure extends on different business ranges the affiliations innovative stock revolved around internal and outsideRead MoreBusiness Law Proposal : Technology Essay1598 Words   |  7 PagesBusiness Law Proposal The advancement in technology has led to the increase in demand of technological equipment such as computers, servers, photocopiers, printers and power saving machines. The competitive environment that is provided by the information technology has created an increase in demand for the products and has made it possible for Gravity technologies to venture into the market to provide the items that are needed by many companies. The innovations in the market are necessitated byRead MoreKey Proposals For A Small Start Up Business Essay2375 Words   |  10 Pages1 Outline the key proposals contained in the budget for 2015-16 and 2016-17 that may impact on small business owners in Australia. Identify any limitations of these proposals for a small start-up business in regional Australia. The key proposals outlined in the 2015, 2017 and 2017 Federal Budget proposals that may impact small businesses include tax cuts and incentives to â€Å"cut red tape and encourage start ups and entrepreneurship† (Australian Government , 2016). A tax cut of 1.5% will reduce theRead MoreBusiness Proposal for Health, Wellness, Exercise, and Nutrition Outreach Education708 Words   |  3 PagesBusiness Proposal for Health, Wellness, Exercise, and Nutrition Outreach Education Objective: Outreach Foundation, with the support of major sponsors including small business, corporate, and educational institutions, is on a mission to educate students about the importance of diet and exercise in their personal lives. To challenge our youth to visualize their future as fit, strong and healthy citizens that will allow them an expanded vista of enjoyable and healthy athletic activities. With theRead MoreBusiness Case Proposal For Barna Inc3533 Words   |  15 PagesRunning Head: UBER ELITE TRAVELS 1 UBER ELITE TRAVELS 21 A Business Case Proposal for Barna Inc From Uber Elite Travels Amy Brinlee, Jon Daniels, Duane Deeter, Kelley Keppinger, Clayton Wells, Jared Wilson Southeastern Oklahoma State University Logistical Strategies in Aerospace Administration AVIA 5233 Professor David Barna February 23, 2017 Table of Contents Abstract and Introduction 3 Integrated Product Supply Elements 4 Computer Resources 4 Design and Interface 5 Facilities

Wednesday, May 6, 2020

Personal Narrative The Robot - 871 Words

The Robot One normal day in my neighborhood I had a birthday party. Every guest that has arrived left except for my friend Gabi. We were both very eager to open my presents, so that’s what we did. â€Å"Open mine,† said Gabi excitingly. â€Å"Alright,† I had proclaimed. As I opened it to my surprise what I saw was a pink robot that was big. â€Å"Do you like it?† Gabi asked cheerfully. â€Å"Of course I like it, but it’s just missing one little thing,† I said. â€Å"Well, what could that be, Gabi had said with confusion. â€Å"Decoration,† I screamed. We decorated, decorated, and decorated, until we got really tired. What we decided to go and do was get a little snack. Gabi and I only got water. â€Å"I think we forgot to turn off the robot,† I said. â€Å"Don’t worry I got it,† replied Gabi. As she was running back with excitement she tripped on the carpet and spilled the water all over the robot. â€Å"Oops,† Gabi said softly. The robot started to malfunction, it was going crazy. It started to go all around the house. We didn’t think it was bad until it started to destroy everything in sight. That’s when we started to care. We followed it everywhere. The robot even managed to brake the front door and go out into the neighborhood. â€Å"Uh oh,† Gabi said. â€Å"Uh oh is right,† I proclaimed. We had no other choice but to destroy that thing once and for all, sadly. As we stepped outside we figured that we had lost it. â€Å"We can’t giveShow MoreRelatedAnalysis Of Karel Capek s Rossum s Universal Robots1629 Words   |  7 Pages Fearless Robot Labor In Karel Capek’s Rossum’s Universal Robots, the factory which Helena visits and lives at mass produces robots sold as workers around the world. Originally, old Rossum began experimenting with the artificial creation of a human being in order to uproot and imitate God. The young Rossum then simply wanted to extinguish the need for human workers by creating robots that would completely take over all the work that is necessary to sustain the human race. The robots that he thenRead MoreThe Integration Of Robotics And Artificial Intelligence1036 Words   |  5 Pages Most of current manual jobs, especially in the assembly category get a massive replacement of machinery like robots that receive continuous upgrading to improve flexibility and ease of task handling. The critical element of thinking demonstrated by humans gets adopted in robotics and automation by the developments intensified in the field of Artificial Intelligence. The fear of robots taking over human tasks should get dismissed because the adoption of new technology elevates innovation levelsRead MoreThor and the Odyssey Essay1198 Words   |  5 Pageshis power and his father’s thrown. Similarly, the Odyssey is about Odysseus’ long journey back to his kingdom after the Trojan War. Thor and the Odyssey are very alike; but great hardship and historical literature reveals a contrast. Both narratives compare as timeless tales of reputable heroes. They both include similar plots of long journeys back home. The main characters’ flaws are arrogance which is the source of many of their troubles. Thor and Odysseus’ biggest character flawRead MorePseudocode Standard1507 Words   |  7 Pagesimplementation becomes a rote mechanical task of translating line by line into source code. In general the vocabulary used in the pseudocode should be the vocabulary of the problem domain, not of the implementation domain.   The pseudocode is a narrative for someone who knows the requirements (problem domain) and is trying to learn how the solution is organized.   E.g., Extract the next word from the line (good) set word to get next token (poor) Append the file extension to the name (good) Read MoreMy Personal Narrative1420 Words   |  6 PagesMy personal narrative It was a normal summer morning, the sun came up, and I woke up and got ready for the day, but it wouldn’t be any normal summer day. It all started when the same summer morning, when my dad asked, â€Å"Hey Gavin, you want to go to the Makers Fair at Union Station?† I didn’t know what he was talking about, so I asked him a few questions about what the makers fair was. He told me that it was a fair where people made products and technology. My dad stated, â€Å"I wouldn’t ask you ifRead MoreThe Video : Look Up By Gary Turk1046 Words   |  5 Pagesviewers to reflect upon such. With the telling of a potential love story, the video evokes emotion through the use of a personal connection and pathos. Additionally, the video targets the youth demographic, which is claimed to be the technological generation, on multiple occasions throughout. Finally the spoken poetry style keeps listeners engaged and attentive to the narrative accompanying the powerful visu als. By examining these specific aspects, it can be understood just how Gary Turk was successfulRead MoreMr. Robot : The Gritty And Alienating City Of New York2257 Words   |  10 Pages Mr. Robot takes place in the gritty and alienating city of New York. The first season premiered on June 24, 2015, and ended on September 2, 2015. Each episode focuses on the personal development of Mr. Robot’s attitude towards the world and its inhabitants, in a way that stands out from other American television programs. Not raising the bar of risk, but perhaps introducing new ideas regarding how we perceive each other. Nonetheless, it is important to examine these thoughts that are often overlookedRead MoreBlade Runner – a Method to the Generic Madness2468 Words   |  10 Pagesimportant to know these genres, is because genre consists of a set of codes, that are recognized and in turn understood by both filmmaker and audience. This set of codes, once recognized, leads to expectati ons of a certain style of mis-en-scene, narrative, type of characters etc. that ultimately affects the meanings found in the film (Doll, 1986, 89). Most films have the potential to utilize sets of code from more than one genre, but only some can be considered multi-generic. This depends on theRead MoreThe Heroes From Each Narrative1590 Words   |  7 PagesBoth of the heroes from each narrative face a certain goal to accomplish yet struggle in life at first in their own personal ways. For instance, in Tomorrowland Casey Newton, playing the role as the main character in the story and also playing the hero figure faces the challenge of reaching another dimension called Tomorrowland and also faces living with her father who is struggling with the fact that he might lose his job. And in the film Meet the Robinsons Lewis the main character and the filmsRead MoreAnalysis of the Short Story: Super Toys Last All Summer Long2732 Words   |  11 Pagesquestion since we started our project about robots. It’s a very complex question. The classical sense of what is real is something natural, something that is not man-made, for examp le the nature or the universe. But the world isn’t the same as it was for hundred years ago and the reality concept has moved in time with the technology. For instance I read an article where computers had been taken over the stock trading instead of real manpower. The robots are mechanical artificial agents and because

Impression management in accounting Example

Essays on Impression management in accounting Essay Impression Management in Accounting Number: Introduction Impression management theory is one of the theories being applied in the 21st century in controlling information. It refers to the process or activity whose main goal is to control information specifically in order to sway the perception of the audience (Cunningham, 2013, p.45). Under this type of management, managers are interested with influencing the impressions of the other people such as friends and enemies, influence objects such as products or organizations, events like task performance, ideas such as socialism versus capitalism among other aspects. Often, impression management is bewildered with self-presentation (Cunningham, 2013, p.45). Self-presentation refers to a scenario whereby individuals try to control their own impressions rather than that of the other people or other business entities. Under impression management, the management’s focus on controlling the its image or impression over some objects and events which is a vital element in effective interaction. Impression management theory is gaining some popularity in the accounting sector in the modern world since the scope of accounting information has been experiencing tremendous growth with the accounting reports being released influencing major factors in the business organization. However, dominance of this type of management in the accounting sector has been negatively affecting the comprehension, reliability as well as the relevance of accounting information. Therefore, this calls for ways of reducing or standardizing accounting information while at the same time reducing chances of application of impression management in the accounting reports since such a room would only affect the reliability of the information given hence lowering the quality of the information given. According to the impression ma nagement theory, business organizations or individuals are required to create and maintain opinions that are consistent with the impression they want to create to the public (Cunningham, 2013, p.45). The theory also explains ways in which individuals can establish and maintain their good public image. Voluntary disclosures refer to the information released by business organizations as part of their annual reports even though they are not required by the law to do so. The released information is meant for enlightening all the stakeholder about the crucial decisions that the management could have made. Voluntary information mostly encompasses management projections, forecast, analysts’ presentations, press release, financial press and the industry’s expert analysis just to mention a few. These types of disclosures are very common in the modern world since managements are using them as a way of providing extra information to clarify issues of concern that might have caused dissatisfactions of the stakeholders from the released mandatory reports. Mandatory financial reports refer to the information that business organizations are required by law or company’s act to release. Mostly organizations are required to disclose crucial financial reports to the public espe cially for public companies as per the accounting standards or stock exchange regulations. The theory of voluntary and mandatory reports explains reasons why it is necessary for corporates to release the two reports and more so voluntary disclosures. Some of the main reasons are attraction of new shareholders, which creates and maintain high demand for the corporates shares, minimizing information risks, which would lead in lowering the cost of capital and in helping the company in raising capital. Such information may also create a good public image of the organization by disclosing information relating to the activities that the company has engaged in that are socially responsible. Corporate narratives refers to the stories that are written the organizations management communicating about the relevance of the business entity and what it offers to the customers lives be it personal or within the business context . The narratives are termed as a highly effective way of capturing the attention of the customers and the public in general. Great stories lead to more customer attractions and at times, they may end up having a bigger impact in the market place than the typical marketing hence generating more revenue for the organization. However, for the narratives to be effective, they have to meet some standards in terms of credibility, readability, understandability, variability, textual characteristics among other elements. It is very important for corporate narratives to be readable and be easy for manipulation or variance. Poorly prepared narratives may end up not communicating the desired message to the public at all since they only narratives are only confusing and distracting. However, the level to which readability of the narratives can be influenced is limited. At times, the narratives may be left confusing deliberately purposely so as to make the readers to probe more about the organization hence in the process the management conveying the desired message. Readability is influenced by two factors namely managerial manipulation and writer’s incompetence. Nevertheless, in both situations, the narratives could be made difficult to read intentionally or intentionally even though mostly it can only happen deliberately because most corporates hire professionals to write these narratives. Understandability of the narratives is another crucial aspect that the writer should lay special focus on. Incomprehensible stories are likely to make the public more confused with the intended message being not delivered at all. Easily understandable narratives are interesting while reading and remain in the readers’ memory for long. The narratives should also be easily variable depending on the circumstances so that the management can easily manipulate it. The text used should make readability easy as well as make the writing more attractive for the customers to be eager to read it. Unappealing writings are likely to be ignored by customers. The narratives should focus on the company’s strengths by giving good news that is likely to win the confidence of the stakeholders over the company’s performance. Well-presented financial reports can promote the image of the organizations to the community (Gibson, 2009, p.65). This is achieved by use of graphs in the end year reports which focuses on relationships, makes analyzing of data easy hence saving time as well as help in making the readers to remember the report more clearly. It also makes reading easier even for the people who do not know how to read by highlighting key points. Graphs are mostly used for representing financial information such as company’s profit growth in profit and its decrease in expenditure among other crucial reports. However, some corporates tend to misuse graphs in communicating information that does not require use of graphs. In addition, excessive use of graphs as well as biased labeling can also be termed as misleading or distorted graphs. Some of the potential bias in the financial graphs include improper labeling, deliberate erroneous scale as well as using a truncated graph whose y-axis scale doe s not start from zero (Gibson, 2009, p.65). In conclusion, impression management involves activities that the management applies deliberately in order to influence the other people’s perception on matters concerning events or objects. This type of management has gained popularity over time especially in the accounting sector whereby management control the information released by their accounting reports specifically to influence people. This ends up affecting the quality and reliability of the given information. It is important for a business to release voluntary disclosures for they help in clarify issues off greater concern to the public that the compulsory annual reports may not elaborate. Use of corporates narratives plays a major role in marketing the company. They should be prepared by a professional so as to make them easily readable and comprehensible. Graphical representation of annual financial reports play creates a good image of the company. It should be free from biases as well as not be over used. Some of the common biases common are improper labeling as well as scale error, which could be done intentionally. Bibliography Cunningham, C. 2013. Social networking and impression management: Self-presentation in the digital age. Lanham: Lexington Books. Gibson, C. H. 2009. Financial reporting analysis: Using financial accounting information. Mason, OH: South-Western Cengage Learning. Top of Form Top of Form Bottom of Form Top of Form Top of Form Top of Form Top of Form Bottom of Form

Group Drumming as Burnout Prevention †Free Samples to Students

Question: Discuss about the Group Drumming as Burnout Prevention. Answer: Introduction: Burnout of health professionals when working with mentally ill patients is a form of stress but occurs due to exposure to a new event and is always associated with the workplace. It is important that creative activities that reduce burnout among nurses working with mentally ill patients or those working at the oncology ward be used to address the problem. The objective is to improve the well-being and the quality of life. In a study at a hospital in Lithuania, nurses were offered to an opportunity to attend sessions on silk painting. Five different time slots were available and depending on their work schedules they could choose the slot as per their convenience. It gave them a chance to express their creativity, relax and socialize with their peers. The classes were scheduled once a week and the outcomes for the nursing staff in the interventional group as compared to the control group were much better. They felt part of community, safe at work, more energetic, could relax after work, and were happier. They felt less nervous, calm and peaceful and their life was more meaningful, they could resolve work problems more easily than before and experienced less bodily pain than before. More optimistic about the future, cheerful, interested in other people, and could find solutions to problems in a better way (Karpaviciute Macijauskien, 2016). At a public mental health unit in South Africa also reported favourable outcomes for the health care professionals working in a high stress environment when they attended group drumming classes. They felt part of a team, it improved their mood, they found an escape from trauma and experienced better emotional health (Newman, Maggott, Alexander, 2015). References Karpaviciute, S., Macijauskien, J. (2016). The Impact of Arts Activity on Nursing Staff. International Journal of Environmental Research and Public Health, 13, 435; doi:10.3390/ijerph13040435. Newman, G., Maggott, C., Alexander, D. (2015). Group drumming as a burnout prevention initiative among staff members at a child and adolescent mental health care facility. South African Journal of Psychology , 45(4):439-451.

Leading and Managing Organisational Change

Question: Write an essay on "Leading and Managing Organisational Change". Answer: Change Resistance This report reflects my personal opinion and the vast experience on number of issues relating to change. It also provides a reflection on resistance to the change and the impact on organisation. Forces that contribute to change can be External and Internal and these combine to form the change like Economic and political, Cultural and Social, Technological and New Leadership, New Mission, Conflict (Todnem ,2005). Resistance can be usually referred to as an inevitable response that arises with change and shall therefore exist within organization. This can occur at various organisational levels. Therefore it becomes the necessary action that needs to be taken by these individuals and also the groups when they presume that change which is happening poses a threat for them. It also can encourage healthy work discussions. Management looks at resistance as the end thing during process of change. In major cases it is likely that it will bring detrimental impact towards the whole organisational program. Hence organisations realised the advantages of team work and involvement of Leadership to overcome these barriers. It also encouraged understanding the ways in influencing Leader. To understand better we can take the example the technology which people were averse because of the complexities, but with leaders in the industry able to guide them through the process in understanding how simple it makes their work with little effort helped the industry to grow. Behavioural concepts Leadership After learning the behavioural approach helped to understand the positive and negative effects and the desired actions from management. The Behavioural concepts and theories of the leadership mainly focus on studying specific traits of the leader ( oran, Brightman, 2000)Two types of leaders Task Oriented Leaders mainly concentrate their behaviours on the organisational structure, the operating practices while looking to keep close control. They look at favouring behaviours which are in tune with Organising, with initiating, with clarifying and also with information gathering. People oriented leaders primarily focus on ensuring inner needs and concerns of people are met first. These leaders look at motivating the staff by focussing more on human relationship. They however manage to concentrate on the work and the results which these leaders achieve by different means. These Leaders with people concentration posses traits that are in tune with Listening, observing, encouraging, mentoring and also coaching. Through Psychodynamics, better known the dynamic psychology, in the broad aspect, is the approach towards the psychology which emphasizes the systematic study of the psychological forces that make of the human behaviour, the emotions, the feelings and their relation to early experience. A understanding is the behaviour of the salesman in the organisation where his reaction to the various achievements when he is rewarded and also at times he is unable to achieve his targets. The leadership approach underlying there to make the salesman motivated makes its impact. After motivation has personally witnessed Salesman in our organisation achieve double digit targets (Burnes, 2004). Teams /Groups are defined as number of people looking at completing the task together. Hence group identity is created. Largely people belong to Group membership by one way or other by nation, religion, sport etc. Therefore this Group membership influences the behaviour of individuals in different ways by providing a sense of identity and also security, helps develops a structure with including roles, establishing the norms and also expectations for members to conform, improves the output through the collective support which can result in also conflict with the other groups, communication of shared knowledge. I have seen myself taking pride in being associated with groups that provides me with recognition that is at my society, office or elsewhere. It creates the pressure to perform to achieve the groups norms which are rules about behaviour in the group that they set. Team work is a technique that organisations use to gain the benefits of the groups presence has on the individual behaviour. It affects the work in the organisation (Dessler, 2001). From my personal experience belong to a group which is having its feet on ground and are very practical oriented in life. From the organisations perspective have a team where we can take effective decisions, help each other to accomplish the tasks by helping each other. The above context also summarises the interdependence that myself experience which can be of the degree of Interdependence, pooled interdependence, sequential interdependence, and reciprocal interdependence depending on the various stages of operations and circumstances in life. Hence with understanding it is well understood that Team work enhances the end results. Dunbars and group norms This report reflects upon the personal views and the experience on issues relating to the Dunbars Number which are really a suggested cognitive limit on number of manpower along with those one really can maintain a positive social relationship. Its about relationship wherein an individual must know about each person and how they relate to every other (Hallinger, 2003). Therefore it is important to know the relationship and the limit to the number of individuals to work in the team. From my experience after undertaking a project we realised that too many people in that team were spoiling the project because of various issues that was because of motivation, proper coaching etc. Hence we downsized the number of people as it started fetching better results. This inspired me to have better leadership skills where effective communication is very vital. Having discussed task and relationship oriented leaders myself understood that it is better to maintain a relationship approach at the same time keeping the task on priority basis. Therefore it has to be combination of both as ultimately organisation grows if people within organisations grow. Hence it is vital to have group discussions (Beer, 2000). Having experience both a leader and also a follower these qualities are important for Leaders to be honest, inspiring, forward thinking and more so competent to lead while Followers need to be also honest, dependable, cooperative and also competent to perform the task. It is also important for Leaders to look at the influence where he should impact and also provide necessary freedom to the group. Hence he should Decide, Consult individually, and Consult the Group, Facilitate and then Delegate. Leadership traits After having understood and experienced it is these qualities like vision, strategy, decisions, challenges, teamwork, creativity, motivation and ambition are vital to work effectively in the organisation. It is therefore the very qualities that determine the job fitness for growth. It can also be the Type like realistic, investigative, social, conventional, enterprising and artistic with personal characteristics and their occupations which they suit to. Leaders behaviour towards the members can be in-group or out-group depending on his personality as I have experienced more of in-group in the various organisations worked providing Direction, Monitoring, Motivating, Support and also giving rewards ( Elving, 2005). It is important for leaders to have qualities that support change. The edgy catalyser to create change creates discomfort, visionary motivator energizes people by engagement, measured connector- sees the purpose and connectivity to help change, tenacious implementer who sets and plans deadlines and the needed progress to achieve, being a thoughtful type architect designs the strategies that lead to provide basis for change. Leadership Styles Having seen Leadership styles differ from person to person and also across organisations like Authoritarian, Delegative and Participative. Participative leaders bring positive environment, cooperative relationship, diversity that is valued, balance in participation, conflict management concepts, clear defined goals and roles, clear and also open communication methods, and finally effective use decision making capabilities. From my present experience in my organisation it is important be involved, take ownership and be committed to the job at hand (Peus et al 2009). Planned Unplanned change Unplanned change occurs because of lack of planning. Therefore it is vital to see the types and process of change like the planned, Unplanned, Evolutionary or Revolutionary. Its from the experience from my organisation to implements new technologies we faced this unfreezing, changing and freezing of the process and thereby helped its implementation (Crawford Nahmias, 2010). Leading change also reflects on the Leadership style, the flexibility in structure and the open organisation culture. We faced a lot of questions initially during the change and the organisation was encouraging to understand the concerns. Conclusion: Having completed the task and gaining a good and wide understanding regarding the very concept relating to change management and the leadership styles with its implications has been really worth and expect this study to help me in future to implement these areas of change in the various processes of the organisation that myself may work. This case study provides a valuable experience of the various tasks learnt by incorporating real life experiences. References Todnem By, R. (2005). Organisational change management: A critical review. Journal of Change Management, 5(4), 369-380. oran, J. W., Brightman, B. K. (2000). Leading organizational change. Journal of Workplace Learning, 12(2), 66-74. Burnes, B. (2004). Managing change: A strategic approach to organisational dynamics. Pearson Education. Chicago Dessler, G. (2001). Management: Leading People and Organizations in the 2131 Century. Hallinger, P. (2003). Leading educational change: Reflections on the practice of instructional and transformational leadership. Cambridge Journal of education, 33(3), 329-352. Beer, M. (2000). Breaking the code of change. Harvard Business Press. Elving, W. J. (2005). The role of communication in organisational change. Corporate Communications: An International Journal, 10(2), 129-138. Peus, C., Frey, D., Gerkhardt, M., Fischer, P., Traut-Mattausch, E. (2009). Leading and managing organizational change initiatives. management revue, 158-175. Crawford, L., Nahmias, A. H. (2010). Competencies for managing change. International journal of project management, 28(4), 405-412.